Jimi Hendrix's popularity eventually saw him headline the Woodstock music festival on August 18, 1969. Although a number of the world's most talented and popular musicians were invited to the festival, including The Who, Santana, the Grateful Dead, and Jefferson Airplane, Hendrix was considered to be the festival's main attraction. The band's $18,000 fee was the highest of all Woodstock performers, and the group was given the top-billing position, scheduled to perform last on Sunday night.